{"id":4377,"date":"2026-02-06T01:46:49","date_gmt":"2026-02-06T00:46:49","guid":{"rendered":"https:\/\/biva.cat\/biva-talk\/cristina-estavillo"},"modified":"2026-02-24T15:07:31","modified_gmt":"2026-02-24T14:07:31","slug":"cristina-estavillo","status":"publish","type":"biva-talk","link":"https:\/\/biva.cat\/en\/biva-talk\/cristina-estavillo","title":{"rendered":"Cristina Estavillo &#8211; Director of Print FW at HP"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1664px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"elegant-advanced-video fusion-aligncenter elimina-vora\" style=\"max-width:1180px;\"><img decoding=\"async\" class=\"elegant-advanced-video-preview\" src=\"https:\/\/biva.cat\/wp-content\/uploads\/2026\/02\/cristina-estavillo-directora-print-fw-dhp-youtube-thumbnail-1200x675.jpg\" style=\"max-width:1180px;\" data-embed-url=\"https:\/\/www.youtube.com\/embed\/WT-bJSxnXpM?rel=0&amp;start&amp;end&amp;controls=1&amp;mute=0&amp;modestbranding=0&amp;autoplay=1\" \/><div class=\"elegant-advanced-video-play-button\"><i class=\"elegant-advanced-video-play-icon fa-play fas\" style=\"color: #ffffff;font-size: 64px;\"><\/i><\/div><div class=\"elegant-advanced-video-overlay\" style=\"background:rgba(0,0,0,0.1);\"><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep sep20\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;\"><\/div><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two textmobmoltgran\" style=\"--awb-text-color:var(--awb-color4);--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-sep-color:var(--awb-color1);--awb-font-size:var(--awb-custom_typography_1-font-size);\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"font-family:var(--awb-custom_typography_1-font-family);font-weight:var(--awb-custom_typography_1-font-weight);font-style:var(--awb-custom_typography_1-font-style);margin:0;letter-spacing:var(--awb-custom_typography_1-letter-spacing);text-transform:var(--awb-custom_typography_1-text-transform);font-size:1em;line-height:var(--awb-custom_typography_1-line-height);\">Cristina Estavillo<\/h2><\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two textmobmig\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-sep-color:var(--awb-color1);--awb-font-size:var(--awb-custom_typography_3-font-size);\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"font-family:var(--awb-custom_typography_3-font-family);font-weight:var(--awb-custom_typography_3-font-weight);font-style:var(--awb-custom_typography_3-font-style);margin:0;letter-spacing:var(--awb-custom_typography_3-letter-spacing);text-transform:var(--awb-custom_typography_3-text-transform);font-size:1em;line-height:var(--awb-custom_typography_3-line-height);\">Director of Print FW at HP<\/h2><\/div><div class=\"fusion-separator fusion-full-width-sep sep40\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;\"><\/div><\/div><\/div>\n<div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-font-size:var(--awb-typography4-font-size);--awb-line-height:var(--awb-typography4-line-height);--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>Cristina Estavillo is Head of Print Firmware at HP, responsible for the development of the software integrated into all of the company\u2019s printing devices worldwide. A telecommunications engineer with more than thirty years of experience, she leads a team of nearly 900 professionals across the globe.<\/p>\n<p>In this interview, she highlights HP\u2019s strategic commitment to Sant Cugat more than 40 years ago, driven by its location in Europe, strong international connectivity, the availability of talent, the presence of universities, and a solid business environment.<\/p>\n<p>Cristina also emphasizes the need to give greater visibility to women in engineering and encourages young women to pursue careers in this field, which still has a low level of female representation.<\/p>\n<p>From her perspective, BIVA represents a major opportunity to connect talent, companies and ideas, facilitating synergies and new business opportunities\u2014particularly in a context where administrative procedures continue to pose challenges for innovative companies and startups.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":4360,"template":"","meta":{"_acf_changed":false},"class_list":["post-4377","biva-talk","type-biva-talk","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cristina Estavillo - Director of Print FW at HP - Sant Cugat \u00e9s Biva* - Barcelona Innovation Valley Alliance<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/biva.cat\/en\/biva-talk\/cristina-estavillo\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cristina Estavillo - Director of Print FW at HP - Sant Cugat \u00e9s Biva* - Barcelona Innovation Valley Alliance\" \/>\n<meta property=\"og:url\" content=\"https:\/\/biva.cat\/en\/biva-talk\/cristina-estavillo\" \/>\n<meta property=\"og:site_name\" content=\"Sant Cugat \u00e9s Biva* - Barcelona Innovation Valley Alliance\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-24T14:07:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/biva.cat\/wp-content\/uploads\/2026\/02\/cristina-estavillo-directora-print-fw-dhp-youtube-thumbnail.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@santcugatbiva\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/biva.cat\\\/en\\\/biva-talk\\\/cristina-estavillo\",\"url\":\"https:\\\/\\\/biva.cat\\\/en\\\/biva-talk\\\/cristina-estavillo\",\"name\":\"Cristina Estavillo - Director of Print FW at HP - Sant Cugat \u00e9s Biva* - Barcelona Innovation Valley Alliance\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/biva.cat\\\/en#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/biva.cat\\\/en\\\/biva-talk\\\/cristina-estavillo#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/biva.cat\\\/en\\\/biva-talk\\\/cristina-estavillo#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/biva.cat\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/cristina-estavillo-directora-print-fw-dhp-youtube-thumbnail.jpg\",\"datePublished\":\"2026-02-06T00:46:49+00:00\",\"dateModified\":\"2026-02-24T14:07:31+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/biva.cat\\\/en\\\/biva-talk\\\/cristina-estavillo#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/biva.cat\\\/en\\\/biva-talk\\\/cristina-estavillo\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/biva.cat\\\/en\\\/biva-talk\\\/cristina-estavillo#primaryimage\",\"url\":\"https:\\\/\\\/biva.cat\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/cristina-estavillo-directora-print-fw-dhp-youtube-thumbnail.jpg\",\"contentUrl\":\"https:\\\/\\\/biva.cat\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/cristina-estavillo-directora-print-fw-dhp-youtube-thumbnail.jpg\",\"width\":1280,\"height\":720,\"caption\":\"Biva Talks - Cristina Estavillo - HP\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/biva.cat\\\/en\\\/biva-talk\\\/cristina-estavillo#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inici\",\"item\":\"https:\\\/\\\/biva.cat\\\/en\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cristina Estavillo &#8211; 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